CHASE ONLINE MARKETING STRATEGIES
His experience in both traditional and online marketing helps Fortune 500 clients and small businesses discern which classic marketing principles endure online and where the new thinking must begin.
Chase's book, "Essential Business Tactics for the Net," published by John Wiley shows businesses how to exploit the Net from two vantage points. Using the web for "internal" affairs shows how a company can work faster, cheaper, and smarter. Using the web for "external" affairs shows what a company can do when marketing to people outside of the firm. "I share with you the lessons learned, the secrets kept, and the winning strategies garnered from my experience and from those of my clients," says Chase. Some of those clients include: Con Edison, EDS, New York Life, AutoByTel, Liberty Mutual, Time Warner, and myriad others, both large and small.
• ONLINE MARKETING PIONEER • FEATURED EXPERT ON TV AND NEWS PROGRAMS •
• INTERNET CONSULTANT • PUBLISHER • AWARD-WINNING ADVERTISING WRITER •
Larry Chase founded what many consider to be the first marketing firm on the Internet. Due to his online marketing pioneer status, The New York Times, Business Week, Advertising Age, USA Today, Inc. Magazine, CNN, CNBC, CBS Radio, plus scores of industry magazines and newsletters query him for his insights on internet trends.
Before the net, Chase was a strategic award-winning writer for many New York advertising agencies. The experience and perspective of his background in advertising has been invaluable in these ever-changing waters of marketing on the Internet.
Chase was also founder and publisher of Web Digest For Marketers. Founded in 1995, it was the first enewsletter covering Internet Marketing. The reviews from this newsletter were syndicated to print and online marketing publications including DM News. Over 80,000 people read his reviews monthly.
No-Holds-Barred Consulting Sessions
If you need a frank, straight-talking, no-holds-barred
critique on your online or offline marketing strategies,
you might want to consider a session or two
with Mr. Chase.
He will give you candid input on your plans -- the kind of
feedback you might not be able to get internally.
This website is in no way related to any financial institution.